Nike Dubai Opens Doors to Largest Store in the Middle East

Nike continues its retail domination around the globe with its latest opening in the colossal Dubai Mall. The expansive 35,400-square-foot location welcomed customers on December 1 and kicked off the festivities by celebrating the Air Max Plus. The new establishment, which formerly housed a Kinokuniya bookstore, includes unique experiential activations like a salon, modular themed areas that can be updated as needed, exclusive events and workshops. Also integrated throughout the store are statio...